Zwift is an interactive fitness entertainment platform that brings the excitement and camaraderie of outdoor cycling indoors. It transforms monotonous solo indoor cycling workouts into dynamic and social adventures that entertain and motivate.
Zwift develops a massive, multiplayer video game technology that caters to the cycling, running and fitness communities.
Zwift was launched in 2014 and is based in Long Beach, California.
Zwift continues to expand its platform, and this week was no exception when they rolled out interactive structured training plans. Previously the workouts were mostly just in a giant folder structure of sorts.
Zwift is building a new ecosystem that fosters connections and spawns communities, aligning the interests of all stakeholders to encourage collaboration that lifts the entire industry.