Woflow is the world's first Merchant Data Platform, giving platforms an automated approach to merchant data operations.

Woflow helps industry-defining platforms and marketplaces create and maintain complex structured data at scale.

Woflow was founded in 2017 by Jordan Nemrow and Will Bewle. The company is headquartered in San Francisco, California.


Woflow offfers seamless onboarding by integrating job requests in your app's existing signup flow, or send requests via our platform and we'll return high-quality structured catalog data.


Woflow's technology is powered by the Woflow Engine, a sophisticated ML-powered task automation system. The Woflow Engine empowers businesses to create and maintain complex structured data at scale.


Woflow's platform has digitized over 60 million products for over 800,000 restaurants and retail stores across North America, Europe, Latin America, and Asia.


Woflow is backed by Base10 Partners, Craft Ventures, Construct Capital, Flex Capital, and others. The company raised $7.3M in a Series A round on Jan 25, 2022. This brings Woflow's total funding to $10.9M to date.



  • Year founded: 2017
  • Funding Info: $10.9M over 2 Rounds (Latest Funding Type: Series A)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: San Francisco
  • State: California
  • Country: United States
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