Wasoko, formerly Sokowatch, is a B2B e-commerce startup which connects informal retailers directly to local and multinational suppliers.

Wasoko is transforming communities across Africa by revolutionizing access to essential goods and services.

Wasoko was founded in 2013 by Daniel Yu. The company is headquartered in Nairobi, Kenya, with offices in Dar es Salaam Dar es Salaam, Tanzania and Magerwa, Kigali Kigali, RW.


Wasoko allows retailers from Kenya, Tanzania, Rwanda, Uganda, Ivory Coast and Senegal to order products from suppliers via SMS or its mobile app for same-day delivery to their stores and shops via a network of logistics drivers.


Wasoko also offers a buy now, pay later option for retailers who need working capital to order more goods. The company is financing its BNPL option from its balance sheet.


Wasoko has delivered 2.5 million orders to more than 50,000 active retail customers in its network. The e-commerce platform is processing $300 million in ARR/GMV across more than 150,000 monthly orders.


Wasoko is backed by Tiger Global, Avenir Growth Capital, Quona Capital, Amplo, Breyer Capital, Vertex Ventures, VNV Global, Timon Capital, Golden Palm Investments, JAM Fund, and others. The company raised $125M in Series B round on Mar 16, 2022. This brings Wasoko's total funding to $143.6M to date. The latest round valued the company at a $625M post-money.



  • Year founded: 2013
  • Funding Info: $143.6M over 4 Rounds (Latest Funding Type: Series B)
  • Yearly Revenue: NA
  • Employee Size: 1,001-5,000
  • Business Valuation: Valued at $625M as of Mar 16, 2022
  • City/Town: Nairobi
  • State: Nairobi
  • Country: Kenya
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