Vuori is a leading performance apparel brand and is a men's active lifestyle apparel brand that draws inspiration.

Vuori merges technical clothing with a West Coast vibe that looks and feels great.

Vuori was founded in 2015 by Joe Kudla. The company is headquartered in Encinitas, California, with offices across United States.


Vuori offers products for men and women alike, each item meticulously designed with a new perspective on performance apparel that seamlessly transitions from physical activity to leisure and beyond.


Vuori is a natural extension of its home environment where active, conscious and creative people inspire those around them every day. The company's retail partners include REI, Nordstrom, Equinox, and Core Power Yoga.


Vuori, through partnerships with organizations such as Climate Neutral and CleanHub, is offsetting its carbon and plastic footprints while trying to eliminate 80 percent of plastics from its supply chain by the end of 2022.


Vuori is backed by SoftBank Vision Fund 2 and Norwest Venture Partners. The company raised $400M in a new round on Oct 13, 2021. This brings Vuori's total funding to $445M to date. The latest round valued the company at a $4B post-money.



  • Year founded: 2015
  • Funding Info: $445M over 2 Rounds (Latest Funding Type: Venture- Series Unknown)
  • Yearly Revenue: NA
  • Employee Size: 201-500
  • Business Valuation: Valued at $4B as of Oct 13, 2021
  • City/Town: Carlsbad
  • State: California
  • Country: United States
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