Vibenomics, formerly known as Fuzic, is a location-based Audio Out-of-Home™ advertising and experience company that powers audio channels for retailers, giving brands the ability to talk to shoppers directly at the point of sale.
Vibenomics enables location-based businesses and connected cities to create and control their background musical vibe to enhance sales and enrich the customer experience.
Vibenomics was founded in 2016 by Brent Oakley and Nathan Miller. The company is headquartered in Indianapolis, with an office in Fishers, Indiana.
Vibenomics, through its cloud-based technology and managed services, enables location-based businesses and connected cities to create and control their background musical vibe to enhance sales and enrich the customer experience.
Vibenomics dynamically broadcasts hyper-targeted, on-demand audio advertisements within any combination of locations across its swiftly growing national footprint, unlocking a powerful new shopper marketing channel for reaching consumers during the critical final footsteps along the path to purchase.
Vibenomics serves over 180 advertisers in more than 15,000 locations across 49 states, reaching more than 250 million unique monthly listeners. The company partnered with Hy-Vee, adding an additional 400 locations across the Midwest.
Vibenomics is backed by High Alpha, Elevate Ventures, BIP Capital, Panoramic Ventures, The Ricker Family, Allos Ventures, Hyde Park Venture Partners, and others. The company raised $12.3M in Series B round on May 31, 2022. This brings Vibenomics' total funding to $33.7M to date.