Insider.

Insider is a SaaS based integrated Growth Management Platform, fueling growth across the sales funnel for digital marketers across the globe.

Insider connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform with the fastest time to value.

Insider was founded in Turkey in 2012 by Hande Cilingir, Muharrem Derinkök, Mehmet Sinan Toktay, Okan Yedibela, Arda Köterin, and Serhat Soyuerel. The company is headquartered in Istanbul, Turkey, with multiple offices worldwide.

 

Insider offers a single platform for building individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine, and build individualized customer experiences.

 

Insider's Growth Management Platform (GMP) leverages real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities to deliver experiences across channels like Web, App, Web Push, Email, SMS, and Messaging Apps (WhatsApp, Facebook Messenger, RCS).

 

Insider can predict metrics like open and click rates across various channels, drawing on multiple data points to create customer profiles. The platform’s “auto-winner” capability can spotlight the best-performing customer journey paths, select the next-best channels, and decide on recommendation algorithms for every customer.

 

Insider is trusted by 1,200+ customers, which include 1/3 of the Fortune Global 500 and some of the world’s best-loved brands, including Singapore Airlines, Estée Lauder, Samsung, Vodafone, Allianz, Virgin, Toyota, New Balance, IKEA, GAP, L’Oreal, Santander, BBVA, Pizza Hut, Newsweek, Nissan, AVIS, MAC, Marks & Spencer, Avon, and CNN.

 

Insider is backed by Qatar Investment Authority (QIA), Riverwood Capital, Sequoia, Esas Private Equity, Endeavor Catalyst, 212, Wamda Capital, 500 Startups, and others. The company raised $105M in a new round on May 24, 2023. This brings Insider's total funding to $272.1M to date. Insider was valued at a $1.22B in its $121M Series D round in Feb 2022.

 

 

  • Year founded: 2012
  • Funding Info: $272.1M over 7 Rounds (Latest Funding Type: Venture - Series Unknown)
  • Yearly Revenue: NA
  • Employee Size: 1,001-5,000
  • Business Valuation: Valued at $1.22B as of Feb 28, 2022
  • City/Town: Singapore
  • State: Central Region
  • Country: Singapore
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