Insider is SaaS based integrated Growth Management Platform, fueling growth across the sales funnel for digital marketers across the globe.

Insider Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue.

Insider was founded in 2012 by Hande Cilingir, Muharrem Derinkök, Mehmet Sinan Toktay, Okan Yedibela, Arda Köterin and Serhat Soyuerel. The company is headquartered in Singapore, with offices in multiple offices worldwide.


Insider's Insider Growth Management Platform leverages real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities to empower marketers to deliver personalized journeys across the web, mobile web, mobile apps, messaging, email, and ad channels.


Insider can predict metrics like open and click rates across various channels, drawing on multiple data points to create customer profiles. The platform’s “auto-winner” capability can spotlight the best-performing customer journey paths, select the next-best channels, and decide on recommendation algorithms for every customer.


Insider is trusted by more than 800 brands, including Singapore Airlines, Marks and Spencer, Virgin, Uniqlo, Samsung, Estée Lauder, Nissan, AVIS, New Balance, IKEA, Allianz, BBVA, Dominos, Avon, and CNN.


Insider is backed by Qatar Investment Authority, Riverwood Capital, Sequoia, Endeavor Catalyst, 212, Wamda Capital, Esas Private Equity, 500 Startups, and others. The company raised $121M in Series D round on Feb 28, 2022. This brings Insider's total funding to $167.1M to date. The latest round mints Insider a unicorn with a valuation of $1.22B post-money.



  • Year founded: 2012
  • Funding Info: $167.1M over 6 Rounds (Latest Funding Type: Series D)
  • Yearly Revenue: NA
  • Employee Size: 501-1,000
  • Business Valuation: Valued at $1.22B as of Feb 28, 2022
  • City/Town: Singapore
  • State: Central Region
  • Country: Singapore
Related businesses