Understory is a weather network and analytics company that provides dense surface observations generated by their proprietary weather stations.

Understory's composite of granular weather data has applications across a variety of markets, including broadcasting, insurance, agriculture, forecasting, and risk mitigation.

Understory was founded in 2012 and is based in Madison, Wisconsin.

Understory’s approach to weather data is unique. Their patent-pending weather stations generate the most granular weather data available.

Understory's incredibly dense networks of RTis allow them to collect data on weather events that is both comprehensive and hyper-localized. Unlike current radar technologies and public spotter reports, Understory's network data provides parcel-level accuracy, which gives claims adjusters a better understanding of household specific roof, siding, window, and gutter damage without leaving their desk.

Understory’s “ground-truth”-based detection is a marked enhancement in both resolution and fidelity, providing real time datasets and graphical views of the movement and intensity of weather events, which leads to better insight and early detection of risks.

Understory's weather stations, named RTis, deployed every two miles throughout their respective metro regions. Understory's networks are powering unprecedented insight gains into how weather impacts both property and business. With their latest deployment rollout, Understory now covers 5.75 million homeowners.


Understory is backed by True Ventures, 4490 Ventures, Revolution’s Rise of the Rest Seed Fund and others. The company raised a total of $22.2M in funding to date. Their last funding was on May 9, 2019, which was a "Series B" round where they secured $5.25M.


Understory was named as one of Forbes’ 25 Most Innovative AgTech Startups in 2018.



  • Year founded: 2012
  • Funding Info: $22.2M over 5 Rounds (Latest Funding Type: Series B)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: Madison
  • State: Wisconsin
  • Country: United States
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