Sary is a B2B marketplace connecting small businesses with wholesalers and lenders to procure supply efficiently.

Sary is on a mission to empower small businesses with smarter ways to operate and grow efficiently.

Sary was founded in April 2018 by Mohammed Aldossary and Khaled Alsiari. The company is headquartered in Riyadh, Riyadh, Saudi Arabia.


Sary has disrupted the grocery market’s procurement experience in Saudi, leveraging technology to cut the friction in the country’s retail supply chain through connecting micro and small-sized retail businesses and FMCG wholesale market players.


Sary's platform has reached more than 350,000 customers, serving over 40,000 businesses, and moving more than 270,000 pallets of goods across Saudi.


Sary is backed by Sanabil Investments, Wafra International Investment Company, Endeavor Catalyst, VentureSouq, STV,, Ra’ed Ventures, MSA Capital, Derayah VC, and others. The company raised $75M in Series C round on Dec 19, 2021. This brings Sary's total funding to $112.1M to date.



  • Year founded: 2018
  • Funding Info: $112.1M over 4 Rounds (Latest Funding Type: Series C)
  • Yearly Revenue: NA
  • Employee Size: 201-500
  • Business Valuation: NA
  • City/Town: Riyadh
  • State: Riyadh
  • Country: Saudi Arabia
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