True Fit

True Fit is the industry's leading consumer experience platform leveraged by apparel and footwear retailers to decode fit and size and connect shoppers with only what they love.

True Fit uses rich connected data and machine learning to enable personal experiences for fashion retailers.

True Fit wass founded in 2010 by Jessica Murphy, Romney Evans, and William R. Adler. The company is headquartered in Boston, with offices in London and Mumbai, India.


True Fit has organized and connected the broadest footwear, apparel and consumer data in the world to provide best in class fit recommendations covering the industry’s brands and styles.


True Fit mapped the first-ever Genome™ for footwear and apparel. Genome powers a rich suite of personalization products, including its award-winning Confidence Engine™, allowing retailers to provide highly personalized fit ratings and size recommendations to shoppers, resulting in dramatic increases to net revenue.


True Fit's platform is leveraged by the world’s leading footwear and apparel retailers, representing 17,000 brands and 82 million active members.


True Fit is backed by Intel Capital, Georgian Partners, Jump Capital, Signal Peak Ventures, Espresso, and others. The company raised $30M in growth financing on Dec 07, 2021. This brings True Fit's total funding to $157M to date.



  • Year founded: 2010
  • Funding Info: $157M over 7 Rounds (Latest Funding Type: Private Equity)
  • Yearly Revenue: NA
  • Employee Size: 201-500
  • Business Valuation: NA
  • City/Town: Boston
  • State: Massachusetts
  • Country: United States
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