TradeDepot is an e-commerce startup which connects international brands to small businesses in Africa.
TradeDepot enables manufacturers and key distributors keep their brands in stock on the shelves of millions of retail stores across Africa and other emerging markets.
TradeDepot was founded in 2016 by Onyekachi Izukanne, Michael Ukpong and Ruke Awaritefe. The company is headquartered in Lagos, Nigeria, with active operations in 12 cities across Nigeria, Ghana and South Africa,
TradeDepot operates a B2B marketplace that connects small shops, kiosks and retailers with wholesalers of global consumer brands that have access to food, beverages and personal care products. The company owns its warehouses and fleets of drivers to carry out distribution.
TradeDepot leverages its data, technology and logistics operations to connect retailers with suppliers and give access to financing to fund inventory purchases for retailers, enabling increased sales, higher margins and other value-added services for all parties.
TradeDepot is servicing more than 100,000 merchants. The company now provides a full range of products to those onboarded, rolling out digital wallets and financial services, particularly credit or BNPL offerings.
TradeDepot is backed by International Finance Corporation (IFC), Novastar, Partech, Arcadia Funds, MSA Capital, Sahel Capital, CDC Group, Endeavor Catalyst, and others. The company raised $110M in Series B equity and debt financing on Dec 06, 2021. This brings TradeDepot's total funding to $123M to date.