Layr is an insurtech startup that enables companies to get the liability insurance protection they need and pay for it monthly with a credit card.

Layr empowers brokers and agents to provide small businesses with the insurance coverage they need.

Layr was co-founded in 2016 by Phillip Naples and Andrew Egenes. The company is headquartered in Atlanta, Georgia.


Layr uses Artificial Intelligence and machine learning to help brokers and agencies efficiently sell and service small business insurance. Using Layr, small business owners can assess and select the right coverage in 12 minutes.


Layr's proprietary algorithms quote pricing while simultaneously shopping the pre-written package to underwriters - without any broker touch or use of APIs. Following carrier placement, the end-client can then service their own policies and access proof of insurance from the broker-branded portal.


Layr currently supports leading P&C insurance agencies and brokerages across all 50 states by providing technology to efficiently sell and service tens of millions of dollars worth of premium across their books.


Layr is backed by HSCM Ventures, Sandbox Insurtech Ventures, Lloyd’s of London, Flyover Capital, MGV, Hannover Digital Investments, The Plexus Groupe, IMA Corp, and others. The company raised $10M in Series A round on Mar 21, 2022. This brings Layr's total funding to $15.7M to date.



  • Year founded: 2016
  • Funding Info: $15.7M over 3 Rounds (Latest Funding Type: Series A)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: Atlanta
  • State: Georgia
  • Country: United States
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