SureSale is the first and only certification-as-a-service platform to create a consistent, high-quality standard for used vehicles.

SureSale’s mission is to create the global quality standard by which used vehicles are measured by both buyer and seller.

SureSale was founded in 2017 by Jeffrey Schwartz and Donny Hall. The company is headquartered in Santa Monica, California.

SureSale has created the gold standard for quality used vehicles and purchase protection.  Delivered through the industry’s first, and only, Certification-as-a-Service platform, SureSale bridges a major auto market gap, dramatically expanding the certified category and meeting the growing demand for Certified Pre-Owned vehicles (CPO) among the US’ 40 million used car buyers.

SureSale Certified provides independent and franchise dealers with a turnkey, state-of-the-art certification and marketing platform that allows them to certify more of their used vehicle inventory, across 30 makes and hundreds of models. The SureSale platform provides vehicle history data, mobile vehicle inspections, and VIN specific data, including recalls, as well as current warranty coverages.


SureSale has partnered with dealerships in select markets during its beta program and will use the funding round to further tap into the used vehicle market, expanding its proprietary certification-as-a-service platform, its distribution into franchise and independent dealerships across the country, and its partnerships with key automotive brands, product providers and indirect lenders.


SureSale has raised $7M in a Series A round on Feb 06, 2020. The investment was led by Los Angeles-based Upfront Ventures, which has backed successful innovative automotive tech firms TrueCar and DealerTrack. The funding round includes participation from Coffin Capital and Ventures, who led the seed round, among others.



  • Year founded: 2017
  • Funding Info: $7M over 1 Round (Latest Funding Type: Series A)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: Santa Monica
  • State: California
  • Country: United States
Related businesses