Sprockets, formerly SENTIO, is a hiring platform that helps businesses improve employee retention by finding the common thread between top-performing employees and incoming applicants. 

Sprockets is designed to help companies reduce turnover and hire great hourly employees.

Sprockets was founded in 2016 by AJ Richichi and Pete Richichi. The company is headquartered in Charleston, South Carolina.


Sprockets' Applicant Matching System uncovers which potential hires share personality traits with a location's current top performers and assigns them "fit scores" from one to ten, depending on their likelihood of success.


Sprockets' platform blends artificial intelligence, machine learning, and 80+ years of psychological research to aid employers in creating successful workplaces.


Sprockets is trusted by top brands to help them build strong, cohesive teams that will stay long-term. Existing customers include franchises like McDonald’s, Chick-fil-A and HomeWell.


Sprockets is backed by Forte Ventures, Healthy Ventures, Lytical Ventures, VentureSouth, Thayer Ventures, Blu Ventures, and others. The company raised $10M in Series A round on Mar 28, 2022. This brings Sprockets' total funding to $14.8M to date.



  • Year founded: 2016
  • Funding Info: $14.8M over 3 Rounds (Latest Funding Type: Series A)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: Charleston
  • State: South Carolina
  • Country: United States
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