Soul Machines

Soul Machines™ is a deep science and technology company fusing AI, computational brain models and experiential learning to usher in a new era of Human Experience across all digital platforms and interfaces.

Soul Machines is a ground-breaking hi tech company of AI researchers, neuroscientists, psychologists, artists and innovative thinkers; developing technology that will change the way we interact with machines.

Soul Machines was founded in 2016 by Mark Sagar and Greg Cross. The company is headquartered in Auckland City, Auckland, New Zealand, with offices in San Francisco, California; New York and Melbourne, Victoria, Australia.

Soul Machines uses neural networks that combines biologically inspired models of the human brain and key sensory networks to create a virtual nervous system that we call our Human Computing Engine™️.

Soul Machines™ is the only technology solutions provider that offers complete capabilities for brands and companies revolutionizing human experience. Now you can create Digital Heroes rapidly, scale infinitely, and drive customer and brand experiences like never before.


Soul Machines' revolutionary AI HX™ Platform consists of Soul Machines Digital DNA Studio for creating and personalising hyper-real interfaces rapidly and at scale. The company's Soul Engine™ integrates deep AI, computational brain models and Experiential Learning to dynamically manage interfaces across all environments. SoulX™ provides the community, tools and services to deploy with development and brand partners.


Soul Machines is backed by Temasek, Lakestar, University of Auckland Inventors Fund, Horizons Venture, Daimler Financial Services and others. The company raised $40M in a Series B financing on Jan 09, 2020. This new round brings Soul Machines' total funding to $56.5M to date.



  • Year founded: 2016
  • Funding Info: $56.5M over 6 Rounds (Latest Funding Type: Series B)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: Auckland City
  • State: Auckland
  • Country: New Zealand
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