Soul Machines

Soul Machines is a leader in the creation of autonomously animated digital people in the digital worlds of today and the metaverse.

Soul Machines is pioneering the creation of autonomously animated digital people in the metaverse and the digital worlds of today.

Soul Machines was founded in New Zealand in 2016 by Mark Sagar and Greg Cross. The company is headquartered in San Francisco, CA, with offices in Auckland, New Zealand; New York and Melbourne, Victoria.


Soul Machines brings digital workforces to life for some of the biggest brands in the world as they imagine and innovate the future of brand interaction and personal customer experience in the way they do business.


Soul Machines' revolutionary AI HX™ Platform consists of Soul Machines Digital DNA Studio for creating and personalising hyper-real interfaces rapidly and at scale. The company's Soul Engine™ integrates deep AI, computational brain models and Experiential Learning to dynamically manage interfaces across all environments. 


Soul Machines works with global brands and celebrities including Carmelo Anthony, NESTLÉ® TOLL HOUSE®, P&G, Twitch, The World Health Organization, The Pan American Health Organization and more.


Soul Machines is backed by Softbank Vision Fund 2, Temasek, Lakestar, University of Auckland Inventors Fund, Horizons Venture, Daimler Financial Services, Cleveland Avenue, Liberty City Ventures, and others. The company raised $70M in Series B1 round on Feb 14, 2022. This brings Soul Machines' total funding to $126.5M to date.



  • Year founded: 2016
  • Funding Info: $126.5M over 7 Rounds (Latest Funding Type: Series B1)
  • Yearly Revenue: NA
  • Employee Size: 201-500
  • Business Valuation: NA
  • City/Town: San Francisco
  • State: California
  • Country: United States
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