soona is a casual content platform that helps brands make professional-quality photos and videos.

soona's mission is to use technology to enhance the work of creatives and improve access to high-quality custom content.

soona was founded in 2018 by Liz Giorgi and Hayley Anderson. The company is headquartered in Denver, Colorado, with offices in Austin and Minneapolis, Minnesota.


soona is improving the way brands get new products online and available to consumers faster. soona’s platform helps businesses meet the growing demand for quality e-commerce visuals by upending the traditional model.


soona's platform provides professional, affordable custom content with an unprecedented 24-hour delivery time, cutting down on the lengthy cycle that can add weeks or months to production.


soona helps companies sell products online and in-store in four core industries: beauty and cosmetics, fashion and footwear, home goods, and petcare. The company has over 8,000 clients including Lola Tampons, The Sill, and Wild Earth, and three hubs in Austin, Denver, and Minneapolis.


soona is backed by Bain Capital Ventures, Union Square Ventures, Matchstick Ventures, Starting Line Ventures, 2048 Ventures, Range Ventures, and others. The company raised $35M in Series B round on Jan 24, 2022. This brings soona's total funding to $53.5M to date.



  • Year founded: 2018
  • Funding Info: $53.5M over 5 Rounds (Latest Funding Type: Series B)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: Denver
  • State: Colorado
  • Country: United States
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