Smarter Sorting

Smarter Sorting is a consumer goods data and sustainability company that leverages AI to make physical product sustainability suggestions to organizations.

Smarter Sorting is committed to reducing waste and creating a more sustainable future by maximizing the value of consumer products.

Smarter Sorting was founded in 2015 by Chris Ripley & Charlie Vallely and is based in Austin, Texas.


Smarter Sorting is the first company to use data science to give retailers and brands instant and accurate answers on how to better make, market and move consumer products.


Smarter Sorting's Product Intelligence Platform allow customers to gain product insights and identify how to best handle regulated consumer products across the supply chain to remain compliant, avoid fines and reduce their environmental impact.


Smarter Sorting has helped customers divert tens of thousands of tons of waste from the landfill, treat thousands of pounds of hazardous waste safely, recycle thousands more pounds of consumer products, as well as salvage hundreds of thousands of pounds of products for reuse.


Smarter Sorting is backed by G2VP, US Ecology, RTP Ventures, McCune Capital, Niagara Business & Innovation Fund, and others. The company raised $25M in a new round on Mar 23, 2022. This brings Smarter Sorting's total funding to $56.6M to date.



  • Year founded: 2015
  • Funding Info: $56.6M over 5 Rounds (Latest Funding Type: Venture- Series Unknown)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: Austin
  • State: Texas
  • Country: United States
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