SellerX is a platform for successful third-party Amazon sellers to exit their business.

SellerX’s goal is to be the Buyer of Choice for top Amazon FBA and other e-commerce sellers, and to establish an innovative new model for the future of consumer goods globally.

SellerX was founded in 2020 by Malte Horeyseck and Philipp Triebel. The company is headquartered in Berlin, Germany.


SellerX is focused regionally on the U.S. and Europe, and on selling products in perennially popular categories such as house and garden, pets and sports goods.


SellerX has become a leading acquirer of third-party brands on the Amazon marketplace in Europe and the US, bringing more than 40+ brands under its belt in under a year.


SellerX has acquired KW-Commerce, a Berlin-based company that sells private label brands on Amazon. The combined company will have more than 40 brands in the portfolio, selling 25,000 products.


SellerX is backed by L Catterton, BlackRock, Sofina, 83North, Cherry Ventures, Victory Park Capital, Felix Capital, TriplePoint Capital, Village Global, and others. The company raised $500M in new debt and equity financing on Dec 09, 2021. This brings SellerX's total funding to $765.9M to date. The latest round valued the company at over $1B pre-money.



  • Year founded: 2020
  • Funding Info: $765.9M over 4 Rounds (Latest. Funding Type: Venture- Series Unknown)
  • Yearly Revenue: NA
  • Employee Size: 501-1,000
  • Business Valuation: Valued at over $1B as of Dec 09, 2021
  • City/Town: Berlin
  • State: Berlin
  • Country: Germany
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