Salsify is the Commerce Experience Management (CommerceXM) platform empowering brand manufacturers, distributors, and retailers to win on the digital shelf.

Salsify is on a mission to help brands win on the Digital Shelf, and a rich ecosystem of partners is an integral ingredient of the Salsify commerce experience.

Salsify was co-founded in 2012 by Jason Purcell, Jeremy Redburn and Rob Gonzalez. The company is headquartered in Boston, Massachusetts, with offices in the US, France, UK, Portugal, and Australia.


Salsify's Commerce Experience Management (CommerceXM) platform serves as the system of record for products, facilitates cross-team and cross-organization collaboration at scale, and provides the insights needed to optimize product pages across channels continuously.


The CommerceXM platform combines powerful Product Experience Management capabilities (PIM, DAM, enhanced content and advanced workflow capabilities) with the ability to deliver and sell products across both retailer channels and direct channels such as marketplaces, social commerce and brand-owned sites.


Salsify now serves almost 1,200 customers across the globe, including Mars, L'Oreal, Coca-Cola, Bosch, and GSK, E.Leclerc, Carrefour, Metro, and Intermarché.


Salsify is backed by TPG, Warburg Pincus, Venrock, Permira's Growth Opportunities Fund, Matrix Partners, Greenspring Associates, Underscore VC, North Bridge, Neuberger Berman Funds, and others. The company raised $200M in Series F round on Apr 13, 2022. This brings Salsify's total funding to $452.6M to date. The latest round mints Salsify a unicorn with a valuation of $2B post-money.



  • Year founded: 2012
  • Funding Info: $452.6M over 6 Rounds (Latest Funding Type: Series F)
  • Yearly Revenue: $110M (2021)
  • Employee Size: 501-1,000
  • Business Valuation: Valued at $2B as of Apr 13, 2022
  • City/Town: Boston
  • State: Massachusetts
  • Country: United States
Related businesses