Rokt is the global leader in e-commerce marketing technology that makes e-commerce smarter, faster and better.makes e-commerce smarter, faster and better.

Rokt builds transformational industry technology to enable clients across B2C and B2B brands to leap ahead of their competition and enrich the customer experience by helping uncover opportunities in the Transaction Moment™.

Rokt was founded in Sydney in 2012 by Ben Voltz, Bruce Buchanan, and Justin Viles. The company now operates in 19 countries across North America, Europe and the Asia-Pacific region with the largest office now in New York City.


Rokt's advanced machine learning technology enables users to deliver the next best action and experience for each customer in the Transaction Moment™. The Rokt algorithms analyze over 1 billion transactions per year, getting smarter with each customer interaction.


Rokt's Machine Learning includes 12 unique proprietary models that cover both classification problems, where the outcome is yes or no, and regression problems, where the outcome has a continuous value.


Rokt serves more han 3,000 brands globally, including Live Nation, Groupon, Staples, Wayfair, Fanatics, Vistaprint and Ticketmaster, who are using its technology products for increased engagement, revenue and customer acquisition.


Rokt is backed by Tiger Global, Wellington Management, TDM Growth Partners, Moelis Australia Asset Management, SquarePeg Capital, Time Inc, Whale Rock Capital Management, and others. The company raised $325M in Series E round on Dec 16, 2021. This brings Rokt's total funding to $467M to date. The latest round mints Rokt a unicorn with a valuation of $1.95B post-money.



  • Year founded: 2012
  • Funding Info: $487M over 6 Rounds (Latest Funding Type: Series E)
  • Yearly Revenue: $100M (2021)
  • Employee Size: 201-500
  • Business Valuation: Valued at $1.95B as of Dec 16, 2021
  • City/Town: New York
  • State: New York
  • Country: United States
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