Pura is a fragrance company which combines smartphone technology and fragrance into a device and delivery system that appeals to a broad base of homeowners.

Pura has created the world's first smart fragrance diffuser.

Pura was founded in 2014 by Bruno Lima and Richie Stapler. The company is headquartered in Orem, Utah.


Pura's fragrance brand marketplace allows customers to fully control the scents in your entire home; anytime, anywhere and from the biggest brands people know and trust.


Pura's home device is able to deliver programed scents throughout home from an app anytime, anywhere. Each of Pura’s designer-grade fragrances are formulated with fine, responsibly sourced ingredients.


Pura has raised $4.4M in a Seed round on Feb 21, 2020. The investment was led by Kickstart Seed Fund with participation from James Harden, Jeff Levin, Break Trail Ventures, Manoel Amorim and Jeff Danley.



  • Year founded: 2014
  • Funding Info: $4.4M over 1 Round (Funding Type: Seed- Series Unknown)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: Orem
  • State: Utah
  • Country: United States
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