Productsup is an ecommerce data integration company that provides an intuitive SaaS for product content integration, optimization and distribution in commerce.

Productsup empowers businesses to take complete control of their product data and break through the digital walls that hinder growth.

Productsup was founded in 2010 by Johannis Hatt, Kai Seefeldt, and Marcel Hollerbach. The company is headquartered in Berlin, Germany, with multiple offices across Europe and a location in New York, US.


Productsup provides a SaaS platform that allows brands and retailers to optimize and syndicate their product content to all digital marketing, shopping and business channels, such as Google, Amazon, Facebook, or Walmart.


The Productsup product-to-consumer (P2C) platform processes over two trillion products a month, empowering long-term business success as the only global, strategic, scalable platform managing all product-to-consumer information value chains across any platform, any channel, any technology.


Productsup's platform is used by more than 900 businesses worldwide, including five Fortune 20 companies and market leaders like IKEA, Sephora, Beiersdorf, Redbubble, and ALDI.


Productsup is backed by Bregal Milestone, Nordwind Capital, Deutsche Handelsbank, KfW, and others. The company raised $70M in a Series B round on Apr 06, 2022. This brings Productsup's total funding to $115M to date.



  • Year founded: 2010
  • Funding Info: $115M over 4 Rounds (Latest Funding Type: Series B)
  • Yearly Revenue: NA
  • Employee Size: 201-500
  • Business Valuation: NA
  • City/Town: Berlin
  • State: Berlin
  • Country: Germany
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