Plum is a fintech startup that offers a smart money management app to help you improve your financial resilience.

Plum is focused on making the boring act of saving money an automated, seamless, background process.

Plum was founded in 2016 by Victor Trokoudes and Alex Michael. The company is headquartered in London, United Kingdom, with an office in Athens, Greece.


Plum links to your bank account, analyses your income & outgoings and automatically sets aside small safe amounts of money. You can also invest in hand-picked funds & switch your bills to better deals instantly.


Plum is also developing a payment card which will, through its sophisticated automated savings service, help customers’ everyday spending and budgeting. Plum is now on track to reach 2.5 million registered customers across Europe by the end of 2021.


Plum is backed by European Bank for Reconstruction and Development, Global Brain, dmg ventures, Ventura Capital, VentureFriends, 500 Startups, and others. The company closed a $24M Series A round on Nov 30, 2021. This brings Plum's total funding to $43M to date.



  • Year founded: 2016
  • Funding Info: $43M over 7 Rounds (Latest Funding Type: Series A)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: London
  • State: London
  • Country: United Kingdom
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