Placer is the leading location intelligence platform for retail and commercial real estate firms to better spot opportunity, manage risk, and maximize investment.

Placer’s SaaS platform gives its clients real-time data that helps them make decisions like where to rent or buy properties, when to hold sales and promotions and how to manage assets.

Placer was founded in Israel in 2013 by Noam Ben-Zvi, Zohar Bar-Yehuda, Oded Fossfeld, and Ofir Lemel. The company is headquartered in Los Altos, California and Tel Aviv, Israel.


Placer's platform is the first to provide real-time access to location analytics and foot traffic data. The solution empowers professionals to improve decision making, reduce risk and identify opportunities with accurate, reliable location data. provides instant access to location insights derived from the foot traffic of millions of consumers, delivering visibility into offline behavior. The company shed light into churn, trade areas, untapped audiences, out-of-store behavior, and competitive benchmarking.


Placer has around 1,000 customers across real estate and property, retail, consumer packaged goods and municipalities — some of the names include JLL, Regency Centers, Taubman, Planet Fitness, BJ’s Wholesale Club and Grocery Outlet.


Placer is backed by Fifth Wall Ventures, Josh Buckley, Aleph, WndrCo, Lachy Groom, Reciprocal Ventures, Array Ventures, OCA Ventures, MMC Technology Ventures, JBV Capital, and others. The company raised $100M in Series C round on Jan 12, 2022. This brings Placer's total funding to $166M to date. The latest round mints a unicorn with a valuation of $1B post-money.



  • Year founded: 2013
  • Funding Info: $166M over 4 Rounds (Latest Funding Type: Series C)
  • Yearly Revenue: NA
  • Employee Size: 201-500
  • Business Valuation: Valued at $1B as of Jan 12, 2022
  • City/Town: Los Altos
  • State: California
  • Country: United States
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