Placemakr, formerly known as WhyHotel, is an alternative lodging service that operates pop-up hotels in newly built, luxury apartment buildings.

Placemakr partners with developers, property operators, and investors to curate a collection of apartment-like spaces in hand-picked neighborhoods.

Placemakr was founded in 2016 by Jason Fudin and Bao Vuong. The company is headquartered in Washington, District of Columbia.

Placemakr leverages its tech-enabled platform to provide multifamily developers and owners the flexibility to transform existing properties into commingled spaces, effectively combining multifamily and hospitality uses in one building.

Placemakr recently launched two new properties, Placemakr Wedgewood Houston and Whyhotel by Placemakr, Columbia. Placemakr recently announced a partnership with Bernstein Management Corporation and Urban Atlantic to acquire an office building on K Street in DC and convert it into a hotel-apartment hybrid property.

Placemakr's curated spaces in hand-picked neighborhoods allow its guests and residents the flexibility to stay for a night, a year, or anywhere in between. Placemakr managed over $1B of real estate assets on its platform, operated 1M+ room nights, and has serviced over $100M in bookings since the start of COVID.

Placemakr is backed by Highland Capital Partners, Harbert Growth Partners, Camber Creek, Bernstein Management Corporation, Davidson Kempner Capital Management, Suffolk Technologies, Gaw Capital USA, Working Lab Capital, Geolo Capital, and others. The company raised $65M in a new round on Mar 21, 2023. This brings Placemakr's total funding to over $350M to date.