Placemakr, formerly known as WhyHotel, is an alternative lodging service that operates pop-up hotels in newly built, luxury apartment buildings.
Placemakr's tech-enabled operating platform allows the company to blur the line between hospitality and home, delivering the best experiences of both in a single building.
Placemakr was founded in 2016 by Jason Fudin and Bao Vuong. The company is headquartered in Washington, District of Columbia.
Placemakr's curated spaces in hand-picked neighborhoods allow its guests and residents the flexibility to stay for a night, a year, or anywhere in-between.
Placemakr offers two product types: a pop-up hotel experience which will now be known as WhyHotel, by Placemakr, and the company's collection of hospitality living properties. The latter, at varying tiers of amenities, will be known as Placemakr Premier, Placemakr, and A Placemakr Experience.
Placemakr Premier SoBro is located in the heart of Nashville's energetic downtown scene. The luxury high-rise offers over 300 total units, one-third of which will offer unfurnished residential apartments with hospitality amenities and the remaining units will be furnished for short- and medium-term stays beginning in July 2022.
Placemakr is backed by Harbert Growth Partners, Camber Creek, Davidson Kempner Capital Management, Suffolk Technologies, Highland Capital Partners, Gaw Capital, Bernstein Management Corporation, Working Lab Capital, Geolo Capital, and others. The company raised $90M in equity financing on Mar 15, 2022. This brings Placemakr's total funding to $123.9M to date.