Persona is the all-in-one ID verification startup with the mission to securely ID every person performing a transaction on the Internet.

Persona enables businesses to seamlessly verify customer identities with a drop-in widget that can be integrated in less than 10 lines of code.

Persona was co-founded in 2018 by Rick Song and Charles Yeh. The company is headquartered in San Francisco, California.

Persona gives you the building blocks to customize your verification flow within your brand guidelines. It’s easy to integrate, easy for your customers, and works for identity standards around the world.

Persona offers a comprehensive suite of fully-automated identity verification components with worldwide coverage (192 countries and 8 languages) that can be configured, themed, and branded to create custom-tailored flows that cover any use case.


Persona’s core metric for success is not revenue nor volume, but rather solving every possible use case and pain point for identity verification. Persona supports 192+ countries and localized languages, all while seamlessly integrating into a client’s code base.


Persona is backed by Coatue Management, First Round Capital, along with angel investment from Zach Perret and William Hockey (co-founders of Plaid) and others. The company raised $17.5M in a Series A round on Jan 28, 2020. This brings Persona's total funding to $22M to date.



  • Year founded: 2018
  • Funding Info: $22M over 2 Rounds (Latest Funding Type: Series A)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: San Francisco
  • State: California
  • Country: United States
Related businesses