Pepperfry is an online home and lifestyle shopping store in India selling products with cash on delivery facilities.

Pepperfry's mission is to spark a feeling called home across the world.

Pepperfry was founded in 2012 by Ambareesh Murty and Ashish Shah. The company is headquartered in Mumbai, Maharashtra, India.


Pepperfry give customers a wide selection of amazingly priced Furniture and Home merchandize with a consistently great shopping experience.


Pepperfry is India's No.1 online Furniture, Home and Living destination, offering more than 120,000 products to spice up your home across categories like Furniture, Home Décor, Furnishings, Kitchen and Pet Supplies.


Pepperfry has introduced a new version of the franchise model that seeks to bring younger, design-focused entrepreneurs into its omnichannel model. For the online business, pepperfry is focusing on modular furniture and the fast-growing mattress segment.


Pepperfry is backed by Goldman Sachs, Norwest Venture Partners, State Street Global Advisors, Bertelsmann, General Electric, and others. The company raised $40M in a Debt financing on Nov 23, 2021. This brings Pepperfry's total funding to $285.3M to date.



  • Year founded: 2012
  • Funding Info: $285.3M Over 10 Rounds (Latest Funding Type: Debt Financing)
  • Yearly Revenue: NA
  • Employee Size: 501-1,000
  • Business Valuation: Valued a $462M as of May 2020
  • City/Town: Mumbai
  • State: Maharashtra
  • Country: India
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