Observe, Inc.

Observe is a startup that provides performance management tools based on a versatile observability platform.

Observe is focused on a new segment of the market called Observability which promises to supplant the $20B+ market for log analytics, infrastructure monitoring and application performance management.

Observe was founded by SHV in November 2017. Its founders include Jacob Leverich, Jonathan Trevor, Jon Watte and Philip Unterbrunner. The company is headquartered in San Mateo, California.


Observe's unique approach to Observability is the ability to transform machine-generated data into a graph of related datasets that users understand such as Customers, Shopping Carts, Pods, and Containers.


Observe launched new product capabilities enabling the exploration of "Data Universe Maps" – rich visualizations of all the datasets Observe manages and the relationships between them.


Observe also introduced new context-sensitive dashboards which not only provide users with a single-pane-of-glass to view the overall health of their system but allow drill down into underlying event data to begin an investigation. Finally, Observe also introduced new dashboards within the product which give full transparency into its unique, usage-based, pricing model.


Observe is backed by Sutter Hill Ventures, Capital One Ventures, Madrona Ventures, Mike Speiser, Michael Dell, Frank Slootman, Scott Dietzen, and others. The company raised $70M in Series A-2 financing on May 11, 2022. This brings Observe's total funding to $112M to date.



  • Year founded: 2017
  • Funding Info: $112M over 4 Rounds (Latest Funding Type: Series A-2)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: San Mateo
  • State: California
  • Country: United States
Related businesses