Mperativ is a provider of the first strategic platform to align marketing with sales, customer success, and finance on the cause and effect relationships between marketing activities and revenue outcomes.

Mperativ was created to secure marketing’s position as an invaluable asset to the business and make it possible for marketers to draw connections between their actions and revenue outcomes.

Mperativ was founded in 2020 by Jim McHugh, Daniel Raskin, and Paul Bryan. The company is headquartered in San Francisco, California.


Mperativ provides the necessary foundation for performing advanced AI operations on market data at scale by providing a unified data model and automatically normalizing customer journey data on a constant basis.


Mperativ's SaaS platform centers key metrics around revenue and connects marketing models to the rest of the business. With just a few clicks, organizations get a 360° view of the entire revenue engine using the data they already have.


Mperativ, designed as a serverless data warehouse, eliminates the hundreds of thousands of dollars and hours wasted on patchwork solutions of consultants, developers, infrastructure and manual reporting.


Mperativ is backed by GFT Ventures, Heroic Ventures, Westwave Capital, and others. The company raised $5M in Series A round on Dec 21, 2021. This brings Mperativ's total funding to $6M to date.



  • Year founded: 2020
  • Funding Info: $6M over 2 Rounds (Latest Funding Type: Series A)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: San Francisco
  • State: California
  • Country: United States
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