Metadata is an autonomous demand generation platform that automates the most critical but often tedious tasks in marketing to help companies efficiently scale their demand generation efforts.
Metadata is changing B2B marketing by placing AI and automation instead of people at the center of execution.
Metadata.io was founded in 2015 by Gil Allouche and Yan Manevich. The company is headquartered in Broomfield, Colorado.
Metadata, by utilizing machine learning, a proprietary corporate-to-personal identity graph, and automatic optimization to revenue KPIs, generates demand from target accounts and converts them to customers much faster than legacy methods.
Metadata recently launched a new product, MetaMatch, a proprietary technology that allows B2B advertisers to build custom audiences on Facebook, LinkedIn and Programmatic Display using firmographic, technographic, and demographic data from their proprietary database of over 1.4B profiles.
Metadata’s patented technology executes thousands of B2B campaigns in a matter of hours. Innovative B2B marketers at Zoom, Pendo, Udacity and Vonage rely on Metadata to create harmony between marketing and sales by lowering costs and saving time to ensure marketing drives revenue.
Metadata is backed by Resolute Ventures, Greycroft, Next47, York IE, Stormbreakers, Gaingels, Mark Organ (founder of Eloqua), Ilya Volodarsky (founder of Segment), and others. The company raised $40M in Series B round on Mar 01, 2022. This brings Metadata's total funding to $53.8M to date.