Lyre's Spirit Co

Lyre's is a provider of a line of non-alcoholic spirits borne from a quest to make the impossible possible – giving the freedom to drink your drink, your way.

Lyre's mission is to replicate the world’s most popular spirits in a non-alcoholic format, each as close to the original premium volume spirit as possible.

Lyre's was launched in Australia in 2019 by Mark Livings and Carl Hartmann. The company is headquartered in Leichhardt, NSW, with offices in London, Sydney, New York, Singapore, Amsterdam and Shanghai.

 

Lyre’s launched its non-alcoholic spirits range in 2019, consisting of 18 alcohol-free classic spirits, five RTDs, followed by a non-alc sparkling wine released in 2021. Last year it released Australia’s first non-alcoholic whisky-style beverage, Highland Malt.

 

Lyre’s expanding portfolio of premium non-alcoholic spirits is capable of crafting 90% of the world’s best-selling cocktails while also underpinning a ready-to-drink range. The company has partnered with one of the world’s most advanced beverage technology companies enabling us to find the perfect combination of ingredients and adapt to new market requirements.

 

Lyre's currently sells in over 60 countries across multiple channels, including D2C via its website, as well in leading restaurants, bars, and retailers – including over a dozen of the World’s Top 50 bars, Nobu Restaurants, and Bvlgari and Ritz Carlton hotels – and is available on many airlines. 

 

Lyre's is backed by D Squared Capital, Morgan Creek Consumer Fund, VRD Investment, Doehler Ventures, DLF Venture, Maropost Ventures, Bitburger Ventures, SFO GmbH, Döhler Ventures, and others. The company raised £18M (AUD $34.6M) in a new round on Jul 06, 2023. This brings Lyre's total funding to AUD$79.7M to date.

 

 

  • Year founded: 2019
  • Funding Info: AUD$79.7M over 4 Rounds (Latest Funding Type: Series B)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: Valued at AUD$500M as of Nov 15, 2021
  • City/Town: Leichhardt
  • State: New South Wales
  • Country: Australia
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