Lootcakes

Lootcakes is the world's first network of spenders in free-to-play games. It empowers gamers to harness their valuable-as-gold purchase data, and help game publishers with VIP user acquisition.

Lootcakes is on a mission to help video game players unlock the value of their game activity data, particularly their in-game purchasing and social data.

Lootcakes was founded in 2012 by Matt Littin and David Schleupner. The company is headquartered in New York, New York.

Lootcakes helps video game publishers acquire the world's biggest spenders.

Lootcakes rewards gamers for sharing in-app purchase receipts from any free-to-play game released on major platforms. Using its VIP network and database, Lootcakes helps game publishers acquire and retain their most valuable players. 

 

Lootcakes funds its member rewards and generates revenue by helping game publishers with VIP user acquisition. The company's first B2B service leverages Lootcakes' exclusive dataset to create large-scale spender lookalike audiences. In 2019, game publishers spent over $10M on ads targeting Lootcakes' lookalike audiences, and in 2020 they're on pace to spend $25M.

 

Lootcakes has raised $2M in a Seed funding round on Aug 20, 2020. The financing was led by Konvoy Ventures. Other participants include SOSV and GAN Ventures.

 

 

  • Year founded: 2012
  • Funding Info: $2M over 1 Round (Funding Type: Seed- Series Unknown)
  • Yearly Revenue: NA
  • Employee Size: 2-10
  • Business Valuation: NA
  • City/Town: New York
  • State: New York
  • Country: United States
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