Licious, operated by Delightful Gourmet Pvt. Ltd, is India’s leading gourmet meat brand. The company operates on a farm-to-fork model owning the entire back-end supply chain and cold chain.
Licious is aimed to develop a branded fresh chilled meat, fish, and seafood product in the Indian market, where these products are largely commoditized and sold through open markets and traditional butchers and fishmongers.
Licious, owned by Delightful Gourmet Pvt Ltd. was founded in July 2015 by Abhay Hanjura and Vivek Gupta. The company is headquartered in Bangalore and operates across Hyderabad, Delhi, Gurugram, Faridabad, Noida, Mumbai, Pune, Chennai and Chandigarh.
Licious operates an eponymous e-commerce platform where it sells meat and seafood in 14 Indian cities. The startup has built a supply chain network across several Indian cities to be able to procure meat and seafood, keep them fresh and deliver within hours of the order.
Licious owns the entire back-end supply chain powered by stringent cold chain control to maintain the quality and freshness of each product from the time of procurement, processing, storage to the time it reaches the end consumer.
Licious has served over three million packs of world class meat products to consumers across Bangalore, Hyderabad, NCR, Chandigarh, Mumbai, Pune, Chennai, Kolkata, and others cities. Licious has amassed over 2 million unique customers.
Licious is backed by Temasek, IIFL, Multiples Private Equity, Vertex Growth Fund, Amansa Capital, Kotak PE, 3one4 Capital, Sistema Asia Fund, Mayfield Capital, InnoVen, Axis Growth Avenues AIF – I, and others. The company raised $150M in Series F extension round on Mar 15, 2022, bringing the round total to $202M. The additional investment brings Licious' total funding to $488.5M to date. Licious was valued at a $1.05B from the 1st tranche of Series F raised in Oct 2021.