Leal is a digital platform for retailers in Latin America to identify, engage and reward their most valuable customers.

Leal is the only information platform in LATAM that leverages effective loyalty programs to allow brick and mortar merchants to truly understand who their customers are, what they buy, and what they are saying about their brands.

Leal was founded in 2016 by Camilo Martinez and Florence Frech. The company is headquartered in Bogotá, Colombia.


Leal provides the data needed to interact with customers and significantly increase sales and engagement. Leal features cashback and rewards that encourage savings by earning money back on everyday purchases. 


Leal rolled out new functionality last year that lets grocery shoppers scan paper receipts and earn Leal Coins that users across Colombia and Latin America can redeem for gas, cell phone top-ups and food or grocery deliveries at Rappi, among thousands of perks.


Leal is processing over 40 million purchases every year from millions of Latin Americans who are using Leal to be smarter shoppers, save money and feel truly rewarded.


Leal is backed by Rakuten Capital, IDC Ventures, Centre Street Partners, FCP Emprendimiento e Innovación SP, and others. The company raised $10M in a Series A round on Mar 31, 2022. This brings Leal's total funding to $22M to date.



  • Year founded: 2016
  • Funding Info: $22M over 6 Rounds (Latest Funding Type: Series A)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: Bogot√°
  • State: Distrito Especial
  • Country: Colombia
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