Klue is an AI-powered Competitive Intelligence platform designed to help product marketers and CI teams collect, curate, and deliver actionable competitor insights to empower Sales to win more business.

Klue enables competitor research and delivery of sales battlecards to B2B Sales teams.

Klue was founded in 2015 by Jason Smith and Sarathy Naicker. The company is headquartered in Vancouver, British Columbia, Canada.


Klue allow product marketers and enablement teams to leverage intel from inside their company and across the web to deliver actionable insights to every stakeholder in their organization. Salespeople leverage relevant, digestible competitive insights that help them win business.


Klue shapes how enterprise leaders think about competitive enablement, helping collect and curate intelligence from multiple sources (external and internal to the organization) and presenting organized, actionable insights that sales, product, strategy and marketing teams use to win business against their competition.


Klue has over 100,000 users and is a leader in both Competitive Intelligence and Sales Enablement on G2, receiving over 50 G2 badges in 2021 alone including Momentum Leader, Enterprise Leader, Easiest To Do Business With.


Klue is backed by Tiger Global, Craft Ventures, Salesforce Ventures, HWVP, OMERS Ventures, Rhino Ventures, BDC Ventures, and others. The company raised $62M in Series B round on Dec 01, 2021. This brings Klue's total funding to $81M to date.



  • Year founded: 2015
  • Funding Info: $81M over 3 Rounds (Latest Funding Type: Series B)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: Vancouver
  • State: British Columbia
  • Country: Canada
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