Grover is a startup that enables people to subscribe to tech products monthly instead of buying them.

Grover provides consumer electronics. The Company offers computers, phones, wearables, cameras, gaming, audio and music systems, and drones.

Grover was founded in 2015 by Michael Cassau. The company is based in Berlin, Berlin, Germany.


Grover enables people and businesses to rent technology on a monthly basis. Grover claims its rental model is sustainable and circulates tech products so that they’re used for a longer period instead of being stored away in drawers.


Grover's platform allows subscribers to select from over 3,000 tech products, including smartphones, laptops, virtual reality (VR) gear, wearables and smart home appliances on a flexible monthly rental basis.


Grover currently has half a million items in its catalog available for subscription, 2 million registered users and 250,000 active customers (some are subscribing to use more than one gadget).


Grover is backed by Energy Impact Partners, Samsung NEXT, Commerzbank, Global Founders Capital, LG, Fasanara Capital, Mirae Asset Group, JMS Capital-Everglen, Viola Fintech, Assurant, Co-Investor Partners, and others. The company raised $330M, a $110M in equity and $220M in Debt financing on Apr 07, 2022. This brings Grover's total funding to $2B to date. The latest round mints Grover a unicorn with a valuation of over $1B post-money.



  • Year founded: 2015
  • Funding Info: $2B over 11 Rounds (Latest Funding Type: Series C)
  • Yearly Revenue: €100M (2021)
  • Employee Size: 201-500
  • Business Valuation: Valued at over $1B as of Apr 07, 2022
  • City/Town: Berlin
  • State: Berlin
  • Country: Germany
Related businesses