GreyOrange is the leading omnichannel fulfillment platform that gives companies choice, flexibility and resilience in driving digital supply chain transformations.

GreyOrange unifies AI-driven software and mobile robotics to modernize order fulfillment and optimize warehouse operations in real time.

GreyOrange was founded in India in 2011 by Akash Gupta, Samay Kohli and Wolfgang Hoeltgen. The company is headquartered in Atlanta, with offices across EMEA and APAC.


The GreyOrange fulfillment platform, which integrates across every node in a retailer’s fulfillment network, provides adaptive learning and continuous process automation with high resiliency as well as an ecosystem for third-party software, robotics and hardware application development.


GreyOrange's GreyMatter software utilizes machine learning insights to orchestrate fulfillment operations for the most efficient movement of inventory in a fully integrated, end-to-end solution. GreyOrange solutions can be installed in as little as 12 weeks to rapidly transform fulfillment with minimal disruption to operations.


GreyOrange reduces operating costs and expedites delivery for global retail industry leaders including Walmart, H&M, COS, Coupang, Flipkart, Nitori, Myntra, Jabong, Aramex, GXO Logistics among many others.


GreyOrange is backed by Tiger Global Management, Mithril Capital Management, BlackRock, InnoVen Capital, Blume Ventures, Flipkart, Inventus Capital Partners, and others. The company raised $110M in growth financing on May 17, 2022. This brings GreyOrange's total funding to $293.1M to date.



  • Year founded: 2011
  • Funding Info: $293.1M over 5 Rounds (Latest Funding Type: Series D)
  • Yearly Revenue: NA
  • Employee Size: 501-1,000
  • Business Valuation: NA
  • City/Town: Atlanta
  • State: Georgia
  • Country: United States
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