Betterfly, formerly Burn to Give, is a purpose-driven collective wellbeing platform that converts healthy activities into charitable donations.
Betterfly aims to transform people’s lives, and those of their families and communities, generating a chain reaction effect towards a better future.
Betterfly was founded in 2018 by Cristóbal della Maggiora and Eduardo della Maggiora. The company is headquartered in Santiago, Chile.
Betterfly has created a platform that rewards healthy habits with charitable donations and life insurance protection that grows at no cost based on lifestyle choices that foster physical, mental, and financial wellbeing.
Betterfly incentivises its customers to live a healthy lifestyle. They can use the rewards for life insurance coverage or charitable donations.
Betterfly is backed by Softbank Latin America Fund, Glade Brook Capital Partners, QED Investors, DST Global Partners, Greycroft Partners, Alma Mundi Ventures, Lightrock LLP, and others. The company raised $125M in Series C round on Feb 01, 2022. This brings Betterfly's total funding to $202.5M to date. The latest round mints Betterfly a unicorn with a valuation of $1B post-money.