Goalsetter is a fintech platform dedicated to providing families and K-12 youth with access to banking, savings, investing, and financial education tools.

Goalsetter is on a mission to create the next generation of savers and investors.

Goalsetter was founded in 2015 by Tanya Van Court. The company is headquartered in New York.


Goalsetter's smart money app for families includes: FDIC-Insured Savings Account; the Cashola Teen and Tween Debit Card, Game-based financial literacy quizzes; "Learn before you Burn" parental controls on the debit card and the "Learn to Earn" financial reward feature.


Goalsetter works with financial institutions, fintechs, and insurance companies to white-label Goalsetter’s platform and offer wealth management, debit card, and financial education tools.


Goalsetter has partnered with more than 100 companies, organizations and influencers, such as: NBA stars Chris Paul & Harrison Barnes, Nike, American Express, UBS, Deutsche Bank, Jacksonville Jaguars, among others.


Goalsetter is backed by Seae Ventures, Fiserv, Mass Mutual, Mastercard, US Bank, Astia Fund, PNC Bank, Elevate Capital, Sterling National Bank, Citizens Financial Group, and others. The company raised $15M in Series A round on Dec 01, 2021. This brings Goalsetter's total funding to $19.5M to date.



  • Year founded: 2015
  • Funding Info: $19.5M over 4 Rounds (Latest Funding Type: Series A)
  • Yearly Revenue: NA
  • Employee Size: 11-50
  • Business Valuation: NA
  • City/Town: New York City
  • State: New York
  • Country: United States
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