is a data science powered sales performance company that creates AI-powered software that boosts sales and automates incentive compensation. is the world's first sales compensation solution driven by a collective data model. was founded in 2016 by Nabeil Alazzam. The company is headquartered in Toronto, Ontario, Canada.'s platform automates taskwork by breaking down sales comp to its elemental building blocks of functions, rules, and workflows. These building blocks are then reused across customers to automate redundant tasks.'s automated workflows unite the compensation effort across the organization, the system brings Finance, HR, Sales, Sales Operations and IT together within a single collaborative environment.


Forma handles billions in annual managed commissions for enterprises such as OpenTable, Stryker and Autodesk. The company has upended the current cloud spreadsheet paradigm by uniting previously siloed incentive processes into a single, high-performance, scalable and flexible environment. is backed by ACME Capital, Crosslink Capital, Golden Ventures, Panache Ventures, Uncork Capital, Xfund, Gaingels, and others. The company raised $45M in Series B round on May 17, 2022. This brings Forma's total funding to $55M to date.



  • Year founded: 2016
  • Funding Info: $55M over 2 Rounds (Latest Funding Type: Series B)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: Toronto
  • State: Ontario
  • Country: Canada
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