Firework is a livestreaming commerce company committed to empowering everyday creators and storytellers to produce extraordinary stories with premium production value.

Firework is the short-form web story video platform that lets you Live Stream with shoppable video, to sell more to your customers on your own website.

Firework was founded in 2017 by Vincent Yang and Jerry Luk. The company is headquartered in Redwood City, California and India.


Firework provides shoppable video and livestreaming commerce capabilities for retailers, consumer brands and publishers that want to tap into their own customer data to build engaging video experiences across their own digital properties and social channels.


Firework is integrated with all major platforms. Shopify, Magento, Google, Salesforce, and Adobe. Plus real-time client-side secure data exchange for transactions.


Firework reaches over 250M+ people globally who consume millions of short-videos across hundreds of categories. Firework works with over 600 companies, including Albertsons Companies, The Fresh Market, Omnicom Media Group, and more.


Firework is backed by SoftBank Vision Fund 2, GSR Ventures, IDG, Lightspeed, Sumitomo Corporation, Asahi, and others. The company raised $150M in Series B round on May 24, 2022. This brings Firework's total funding to $269.3M to date. The latest round valued the company at a $750M post-money.



  • Year founded: 2017
  • Funding Info: $269.3M over 6 Rounds (Latest Funding Type: Series B)
  • Yearly Revenue: NA
  • Employee Size: 201-500
  • Business Valuation: Valued at $750M as of May 24, 2022
  • City/Town: Redwood City
  • State: California
  • Country: United States
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