Fanatics, a subsidiary of Conshohocken-based Kynetic, is the market leader for officially licensed sports merchandise and provides the ultimate shopping experience to sports fans.

Fanatics is building the leading global digital sports platform and changing the way fans purchase their favorite team apparel, jerseys, headwear and hardgoods.

Fanatics was formed in 1995 by Alan Trager, Michael Rubin, and Mitch Trager. The company is headquartered in Jacksonville, FL, with multiple offices in the US, Europe, and Asia.


Fanatics comprises the broadest online assortment by offering hundreds of thousands of officially licensed items across its Fanatics, FansEdge, Kitbag, Majestic, Top of the World and WinCraft brands, as well as the largest selection of sports collectibles and memorabilia through Fanatics Authentic.


Fanatics operates more than 300 online stores, including the e-commerce business for all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA) and more than 200 collegiate and professional teams, including Manchester United, PSG, Bayern Munich, and more.


Fanatics has relationships with over 1,080 product vendors, including such companies as Nike, Adidas, Reebok, Under Armour, and over 1,000 others. Fanatics also owns Fanatics Apparel, which produces licensed sports apparel exclusively for the Fanatics umbrella of sites.


Fanatics is backed by Softbank, Fidelity, Thrive, Alibaba, Andreessen Horowitz, Insight Partners, Silver Lake, Temasek, BlackRock, MLB, Franklin Templeton, Jay-Z, and others. The company raised $1.5B in a new round on Mar 02, 2022. This brings Fanatics' total funding to $4.14B to date. The latest round pushed the company's valuation to $27B post-money, up from their $18B gained after a Series G raised in Aug 2021.



  • Year founded: 1995
  • Funding Info: $4.14B over 9 Rounds (Latest Funding Type: Corporate Round)
  • Yearly Revenue: $3B (2021)
  • Employee Size: 1,001-5,000
  • Business Valuation: Valued at $27B as of Mar 02, 2022
  • City/Town: Jacksonville
  • State: Florida
  • Country: United States
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