Fabric is a modular and headless commerce company helping direct-to-consumer and B2B brands utilize an e-commerce platform designed for their needs.

Fabric provides freedom to enrich customer experiences for the modern business.

Fabric was founded in 2017. The company is headquartered in Bellevue, Washington, with offices in Vancouver, British Columbia, Canada; Pune, Maharashtra and Bangalore, Karnataka, India.


Fabric offers more than 300 commerce APIs and associated framework to connect a company’s sales channel to one place and the ability to use the entire commerce platform or individual products.


Fabric has built 32 separate applications which can be integrated with existing commerce tools, and which collectively cover everything from customer experience to product information and order management.


Fabric gives brands sophisticated capabilities such as its Experience Manager (XM), Product Information Manager (PIM), Offers and Order Management System (OMS). It currently has 60 customers, including BuildDirect, ABC Carpet & Home, Honest Co., and Universal Lacrosse.


Fabric is backed by SoftBank, Stripes, B Capital Group, Greycroft, Redpoint Ventures, Norwest Venture Partners, Forerunner Ventures, Sierra Ventures, Expa, Glynn Capital, and others. The company raised $140M in Series C round on Feb 24, 2022. This brings Fabric's total funding to $292.5M to date. The latest round mints Fabric a unicorn with a valuation of $1.5B post-money.



  • Year founded: 2017
  • Funding Info: $292.5M over 4 Rounds (Latest Funding Type: Series C)
  • Yearly Revenue: NA
  • Employee Size: 201-500
  • Business Valuation: Valued at $1.5B as of Feb 24, 2022
  • City/Town: Bellevue
  • State: Washington
  • Country: United States
Related businesses