ExpandCart is an ecommerce enablement platform that enables individuals and businesses to build online stores in Arabic and/or English using its platform.

ExpandCart is the largest ecommerce platform in the Middle East.

ExpandCart was founded in 2013 by Amr Shawqy and Sameh Nabil. The company is headqartered in Giza, Cairo, Egypt.


ExpandCart is available in many languages including English, Arabic, and French, enabling business owners to manage and run their stores in a unique multilingual platform that pays attention to details.


ExpandCart also offers an integrated point-of-sale system for retailers to make it easy for them to manage their omnichannel presence. ExpandCart’s solutions come with branded mobile apps for merchants.


ExpandCart has a customer base of more than 25,000 merchants who have generated more than $850m worth of profits by working across the markets of Saudi Arabia, Egypt, Kuwait, and the UAE.


ExpandCart is backed by Sawari Ventures, Agility Ventures, Graphene Ventures, Betatron Venture Group, and others. The company raised $2.7M in a pre-Series B round on Jan 17, 2022. This brings ExpandCart's total funding to $5.4M to date.



  • Year founded: 2013
  • Funding Info: $5.4M over 3 Rounds (Latest Funding Type: pre-Series B)
  • Yearly Revenue: NA
  • Employee Size: 201-500
  • Business Valuation: NA
  • City/Town: Giza
  • State: Cairo
  • Country: Egypt
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