Dovetail is a cloud-based user research and customer feedback platform that helps teams with analysis, organization, collaboration, and storage of research data and insights.

Dovetail's mission is to help teams collect, organize, analyze, and collaborate on user research data.

Dovetail was founded in 2017 by Benjamin Humphrey and Bradley Ayers. The company is headquartered in Sydney, NSW, Australia, with an office in San Francisco, CA.


Dovetail's platform allow researchers, analysts, designers, and product managers to store their research data in one place, analyze qualitative data to discover patterns and insights, and share findings with the rest of their organization.


Dovetail also launched its latest feature, Stories, to save, curate and remix research findings and various data sources within the platform. Others updates include customization options, particularly for admins who control the user experience. 


Dovetail serves over 2,600 customers including Affirm, Datadog, Arm, Atlassian, Canva, Deloitte, PwC, Porsche, Shopify, Starbucks, Workday, Harvard University, IBM, Nielsen Norman Group, Wiley, Boston Consulting Group, Cisco, Deloitte, Maersk, Mastercard, Square, VMware and more.


Dovetail is backed by Accel, Blackbird, Felicis Ventures, Grok Ventures, Didier Elzinga (CEO of Culture Amp), Stewart Butterfield (CEO of Slack), and others. The company raised $63M in Series A round on Jan 19, 2022. This brings Dovetail's total funding to $70.6M to date. The latest round valued the company at over $700M post-money.



  • Year founded: 2017
  • Funding Info: $70.6M over 3 Rounds (Latest Funding Type: Series A)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: Valued at over $700M as of Jan 19, 2022
  • City/Town: Sydney
  • State: New South Wales
  • Country: Australia
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