DITTO is a company that sells software that aids eyewear companies sell their products online using virtual fitting. 

DITTO sits at the intersection of augmented reality, artificial intelligence, computer vision, retail, and fashion.

DITTO was founded in 2011 by Kate Endress, Sergey Surkov, and Dmitry Kornilov. The company is headquartered in San Francisco, CA with fulfillment and distribution operations in Evansville, IN. 


DITTO's technology measures a user’s face by homing in on pupils, ears, cheekbones, ears and other facial landmarks, and then came back with images of dozens of different pairs of glasses that might be a good fit.


DITTO's product line included prescription and non-prescription designer eyeglasses and sunglasses. The company carried brands such as Ray-Ban, Persol, Chloé, TAG Heuer, and Vera Wang, as well as niche fashion and boutique brands like Jason Wu, Selima Optique, Alain Mikli, Anglo American, and John Varvatos.


DITTO's facial analysis technology scans, detects and analyzes the customer’s facial shape, features, measurements, skin tone, hair and eye color and more.


DITTO is backed by Lenskart, August Capital, The Perkins Fund and National Vision.



  • Year founded: 2011
  • Funding Info: $15.6M in 4 Funding Rounds (Last Funding Type: Venture - Series Unknown)
  • Yearly Revenue: $2M-$5M (2018)
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: San Francisco
  • State: California
  • Country: United States
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