Crisp is an open-data programmatic commerce platform for the consumer goods industry.

Crisp leverages the power of the cloud to connect and analyze disparate retail data sources to provide real-time insights and trends.

Crisp was founded in 2016 by Are Traasdahl. The company is headquartered in New York, New York.


Crisp is leading the consumer goods industry as it moves toward a programmatic model – creating end-to-end supply chain processes that are highly collaborative, agile and resilient, where supply meets demand and everything from replenishment to distribution to marketing operates at speed and scale.


The Crisp Data Platform connects to business data sources such as retailer and distributor portals. Crisp ingests complex sales data, standardizes it and delivers critical insights and alerts about sales, inventory levels, products, locations and more in order to optimize supply and demand.


Crisp is working with over 200 emerging and enterprise brands such as Greenleaf, Nature’s Way and Ripple. Crisp also partners with some of the world’s largest distributors and retailers with revenue in the tens of billions.


Crisp is backed by FirstMark Capital, 3L, Spring Capital, Swell Capital, 9Yards Capital, Gaingels, Tapas Capital, Ridgeback Capital, Blue Cloud, and others. The company raised $35M in Series B round on Feb 02, 2022. This brings Crisp's total funding to $61.2M to date.



  • Year founded: 2016
  • Funding Info: $61.2M over 3 Rounds (Latest Funding Type: Series B)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: New York
  • State: New York
  • Country: United States
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