Cowboy is the connected electric bike for urban riders and continues to transform the bike and mobility industries — from point of sale to point of service.

Cowboy's mission is to power riders to map their own paths, and those of the cities they live in, through mindful movement that benefits all.

Cowboy was founded in 2017 by Adrien Roose, Karim Slaoui and Tanguy Goretti. The company is headquartered in Brussels, Belgium.


Cowboy is the first connected electric bike that gives people the freedom to take the streets. Cowboy enhances the riding experience by unifying intelligent technology, delightful design and meticulous customer service.


Cowboy is also a service company. It has built a network of repair partners and offers test rides to potential clients. It is now available in dozens of European cities. The company also offers an insurance product through its partnership with Qover.


Cowboy today has two models of its gear-free electric bikes for sale, the C3 and C4 (retailing for £2,490; or just under $3,000). A step-through version of the C4, made to appeal to those who have used shared e-bike services you find in cities and those of a smaller stature, was launched last year.


Cowboy is backed by Index Ventures, Exor Seeds, HCVC, Tiger Global, Siam Capital, Isomer Capital, Future Positive Capital, Eothen, Isomer Opportunities Fund, and others. The company raised $80M in Series C round on Jan 27, 2022. This brings Cowboy's total funding to $123M to date.



  • Year founded: 2017
  • Funding Info: $123M over 8 Rounds (Latest Funding Type: Series C)
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: NA
  • City/Town: Brussels
  • State: Brussels
  • Country: Belgium
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