CommerceIQ, formerly Boomerang Commerce, is a SaaS-based omnichannel management platform that helps large brands use machine learning and automation to increase e-commerce sales.

CommerceIQ is the first and only purpose-built automation platform to support the entire e-commerce flywheel.

CommerceIQ was founded in India in 2012 by Guru Hariharan. The company is headquartered in Mountain View, California, with offices in Seattle and Bangalore, India.


CommerceIQ is the first and only solution that intelligently automates all aspects of Retail Ecommerce Management in a unified platform by connecting ecommerce category analytics, retail media management, sales management, and operations management.


CommerceIQ's unified platform applies machine learning and automation across marketing, supply chain, and sales operations to help brands boost share-of-voice (SOV), minimize out-of-stock (OOS), and prevent revenue leakage.


CommerceIQ has more than 2,200 brands that using its platform, including Johnson & Johnson, Kellogg’s, Kimberly Clark, Bayer, KIND, Nestle, Henkel, Colgate, MARS, and Britax.


CommerceIQ is backed by Insight Partners, SoftBank Vision Fund 2, Trinity Ventures, Shasta Ventures, Madrona Venture Group, and others. The company raised $115M in Series D round on Mar 21, 2022. This brings CommerceIQ's total funding to $195.5M to date. The latest round mints CommerceIQ a unicorn with a valuation of over $1B post-money.



  • Year founded: 2012
  • Funding Info: $195.5M over 4 Rounds (Latest Funding Type: Series D)
  • Yearly Revenue: NA
  • Employee Size: 201-500
  • Business Valuation: Valued at over $1B as of Mar 21, 2022
  • City/Town: Mountain View
  • State: California
  • Country: United States
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