Braze (formerly Appboy) is a customer engagement platform that delivers messaging experiences across push, email, apps, and more.

Braze is built specifically for today’s mobile-first world and tomorrow’s ambient computing future. Braze is set apart as the platform that allows for real-time and continuous data streaming, replacing decades-old databases that aren’t built for today’s on-demand, always-connected customer.

Braze was founded in 2011 as Appboy by Bill Magnuson, Jon Hyman & Mark Ghermezian and changed their name to Braza on Nov 2017. The company is based in New York City, with additional offices in San Francisco, London and Singapore.

The Braze platform makes messages feel more like conversations between you and your customers across channels like push, email, in-app, and more.

According to the interview the company executives gave to Fortune, Braze provides mobile marketing automation for Domino's Pizza, SoundCloud and Urban Outfitters. Braze stated to Fortune magazine in June 2016 that its software processes approximately 2 billion messages per month between 420 million users.


Braze is backed by top-tier investors including Meritech Capital Partners, Blumberg Capital, Spark Capital, & Cross Creek among others.


Braze has been named a Digiday Signal Award Finalist for Best Marketing Automation Platform and CRM Platform, a VentureBeat Omnichannel MMA's Best and was selected by Forbes as a Cloud100 Rising Star.



  • Year founded: 2011
  • Funding Info: $175.1M in 10 funding rounds (Last funding type: Series- E)
  • Yearly Revenue: $70M-$100M (2018)
  • Employee Size: 201-500
  • Business Valuation: Valued at $850M as of Oct 2018
  • City/Town: New York
  • State: New York
  • Country: United States
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