Bizible by Marketo, an Adobe company, is the unified repository to link data from the disparate sales and marketing data stores, linking CRM, marketing, web site, ad network, and customer support information for a unified view of marketing ROI and customer LTV.

Bizible leads the B2B marketing performance management space with revenue attribution and planning products. With sophisticated omnichannel, every-touch attribution technology.

Bizible was founded in 2011 by former Microsoft / Bing advertising veterans Aaron Bird and Peter Thompson. The company is headquartered in Seattle, WA.

In the first release, Bizible has partnered with to create an integrated marketing analytics platform that allows you to close the loop between online marketing and revenue.

Bizible is a proud alumni of Techstars (Seattle 2012) and is backed by Madrona Venture Group, MHS capital, and Rob Glaser.

Bizible launches ‘first B2B revenue planning tool based on attribution’


Bizible was acquired by Marketo on Apr 30, 2018 for an undisclosed amount.



  • Year founded: 2011
  • Funding Info: $37.7M in 7 funding rounds (Last funding type: Venture - Series Unknown)- Bizible has been acquired by Marketo on Apr 30, 2018!
  • Yearly Revenue: NA
  • Employee Size: 51-200
  • Business Valuation: Unknown
  • City/Town: Seattle
  • State: Washington
  • Country: United States
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